Diploma in Event Management

Semester 1 Modules

1. Introduction to the Event Planning Process

• The first unit introduces you to the role of an event planner, what they doan d why clients might use them. You’ll recognise key categories events planners might get involved with. You’ll also learn the principles of data protection and emergency procedures within the industry.

2. Key Competencies of an Event Planner and Code of Ethics

• Uncover essential competencies every event planner needs, such as planning, organizing and understanding client requirements. You’ll also
  cover ethical standards, organizations responsible for upholding them, as well as voluntary codes of conduct.

3. Choosing the Venue

• Explore the event manager’s role in helping a client chose a viable venue, such as key information you must get from both the client and the venue. You’ll learn about what’s involved when booking a venue, insurance policies, types of venue, site visits, and how to set up and run a function in a marquee.

4. Catering 

• Gain insight into catering arrangements, from choosing a caterer to creating question checklists for the caterer to answer. You’ll also learn
  about catering options for different types of event, dietary requirements, canapes (bite-size food) and five types of wine.

5. Entertainment 

• Learn to coordinate entertainment for a variety of events. You’ll identify the requirements of musicians, understand health and safety consideration, and recognize the guidelines of toasting at events, as well as work with a budget planner to maintain cos

6. Theming the Event

• This unit teaches the importance of theming an event. You’ll look at areas you might consider when choosing a them, such as colours, food and flowers. You’ll learn how to choose a florist, as well as locating and using suppliers of party equipment to your requirements.

7. Photographic and Audio-Visual Requirements

• In this unit, you’re introduced to the audiovisual requirements of photography and videography, as well as the preparation for webcams, video conferencing, diary rooms, video diaries, photo booths and front/back projection. There’s also a review sheet to work through.

8. Staging the Event

• Discover the essentials to staging an event, from getting organised to staffing, briefings, registration, delegate packs, feedback and evaluation,
  compiling a list of invitees, and seating plans. You’ll also look at international travel considerations, documentation, risk assessments, crowd management and security.

9. Preparing Event  Proposals

• Uncover the duties involved preparing proposals to potential clients. You’ll learn about crafting a various type of portfolio to pitch yourself during initial meetings. Finally, you’ll study event proposals, budgeting, contractual obligations and negotiations with suppliers.

10. Marketing & Selling Event Services

• You’ll learn to market and sell your services to clients. You’ll be expected to analyse your business strengths and weaknesses, know how to develop a marketing campaign, undertake market research and compile a marketing strategy. You’ll also explore the negotiating of contracts with a client – getting to know your customer to negotiating your offer and following up with prospects post negotiation

11. Setting Up Your Business

• On competing this unit, you’ll be able to understand the type of company structure that’s suitable for you, the law relating to company names, what’s required for a premises, deciding your pricing, and key elements in selecting business advisers.

12. Task Lists & Action Planning

• The final unit discusses the preparation of action plans for events using information from the client. You’ll learn how to devise task lists detailing activities you and your client must complete before the first, second, third and final meetings. You’ll also encounter an event action plan example detailing an entire event day. You’ll also consider post-event task lists, too.