DIPLOMA IN GRAPHIC DESIGNING
PROGRAMME OVERVIEW
The Diploma in Graphic Design and Digital Media Production aims to develop creative professionals skilled in visual communication, branding, digital content creation, advertising design, motion graphics, and industry-standard design software applications.
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Programme Duration
6 Months
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Level
Foundation/Overview
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TOTAL GUIDED LEARNING HOURS:
144 HOURS
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Mode
WEEKDAYS / WEEKENDS
LEARNING OUTCOMES
Upon completion of the programme, learners will be able to:
- Apply principles of graphic design in creative visual communication.
- Create professional branding and identity systems.
- Use Adobe Photoshop, Illustrator, and InDesign effectively.
- Develop print and digital media designs for industry use.
- Design social media content and advertising materials.
- Produce basic motion graphics and multimedia content.
- Develop a professional design portfolio.
- Apply typography, color theory, and composition techniques.
- Understand client-based design requirements and briefs.
- Demonstrate creative and technical competency in graphic design.
MODULE 1: INTRODUCTION TO GRAPHIC DESIGN AND VISUAL COMMUNICATION
Duration: 18 Hours
Units
Unit 1.1: Fundamentals of Graphic Design
- Definition and scope of graphic design
- Role of designers in industry
- Visual communication basics
Unit 1.2: Design Principles and Elements
- Balance, contrast, alignment, hierarchy
- Line, shape, texture, space
Unit 1.3: Color Theory and Typography
- Color psychology
- Typography basics and font pairing
Unit 1.4: Branding and Visual Identity
- Logo basics
- Brand communication principles
Assessment
- Design Principles Assignment
- Poster Design Presentation
MODULE 1: INTRODUCTION TO GRAPHIC DESIGN AND VISUAL COMMUNICATION
Duration: 18 Hours
Units
Unit 1.1: Fundamentals of Graphic Design
- Definition and scope of graphic design
- Role of designers in industry
- Visual communication basics
Unit 1.2: Design Principles and Elements
- Balance, contrast, alignment, hierarchy
- Line, shape, texture, space
Unit 1.3: Color Theory and Typography
- Color psychology
- Typography basics and font pairing
Unit 1.4: Branding and Visual Identity
- Logo basics
- Brand communication principles
Assessment
- Design Principles Assignment
- Poster Design Presentation
MODULE 2: ADOBE PHOTOSHOP FOR GRAPHIC DESIGN
Duration: 30 Hours
Units
Unit 2.1: Photoshop Interface and Tools
- Workspace and tool functions
- Layer management
Unit 2.2: Image Editing and Retouching
- Photo correction
- Skin retouching techniques
Unit 2.3: Digital Compositing
- Image blending
- Manipulation techniques
Unit 2.4: Social Media Graphic Design
- Posts, banners, ads
- Content formatting
Assessment
- Practical Editing Project
- Social Media Design Portfolio
MODULE 3: ADOBE ILLUSTRATOR FOR VECTOR DESIGN
Duration: 30 Hours
Units
Unit 3.1: Vector Graphics Fundamentals
- Raster vs vector
- Pen tool techniques
Unit 3.2: Logo and Brand Design
- Logo creation process
- Brand identity systems
Unit 3.3: Illustration and Icon Design
- Vector illustration
- Icon development
Unit 3.4: Marketing and Branding Materials
- Business cards
- Infographics and layouts
Assessment
- Logo Design Project
- Branding Presentation
MODULE 4: ADOBE INDESIGN AND PRINT MEDIA DESIGN
Duration: 18 Hours
Units
Unit 4.1: Page Layout Design
- Grid systems
- Layout structure
Unit 4.2: Publication Design
- Brochures
- Magazines and flyers
Unit 4.3: Typography for Print Media
- Print typography rules
- Readability and hierarchy
Unit 4.4: Print Production Preparation
- File setup
- Export formats
Assessment
- Brochure Design Project
- Print Layout Assignment
MODULE 5: DIGITAL MEDIA AND SOCIAL MEDIA DESIGN
Duration: 18 Hours
Units
Unit 5.1: Digital Content Design
- Social media formats
- Platform requirements
Unit 5.2: Advertising Design
- Banner ads
- Campaign creatives
Unit 5.3: Branding for Digital Platforms
- Visual identity online
- Consistent branding
Unit 5.4: UI Basics for Designers
- Layout structure
- User-friendly design principles
Assessment
- Social Media Campaign Design
- Digital Advertisement Project
MODULE 6: MOTION GRAPHICS AND BASIC VIDEO EDITING
Duration: 18 Hours
Units
Unit 6.1: Motion Graphics Fundamentals
- Animation principles
- Keyframes
Unit 6.2: Video Editing Basics
- Timeline editing
- Transitions
Unit 6.3: Text Animation and Effects
- Titles and motion text
- Visual effects basics
Unit 6.4: Multimedia Presentation Design
- Video-based design content
- Short promotional videos
Assessment
- Short Motion Graphics Video
Multimedia Presentation
MODULE 7: PROFESSIONAL PORTFOLIO DEVELOPMENT
Duration: 12 Hours
Units
Unit 7.1: Portfolio Structuring
- Selecting best works
- Layout of portfolio
Unit 7.2: Personal Branding
- Designer identity
- Online presence
Unit 7.3: Client Presentation Skills
- Pitching design work
- Presentation techniques
Unit 7.4: Freelancing and Industry Preparation
- Job opportunities
- Freelance platforms
Assessment
- Final Portfolio Submission
- Viva / Portfolio Presentation
MODULE 2: ADOBE PHOTOSHOP FOR GRAPHIC DESIGN
Duration: 30 Hours
Units
Unit 3.1: Vector Graphics Fundamentals
- Raster vs vector
- Pen tool techniques
Unit 3.2: Logo and Brand Design
- Logo creation process
- Brand identity systems
Unit 3.3: Illustration and Icon Design
- Vector illustration
- Icon development
Unit 3.4: Marketing and Branding Materials
- Business cards
- Infographics and layouts
Assessment
- Logo Design Project
- Branding Presentation
MODULE 3: ADOBE ILLUSTRATOR FOR VECTOR DESIGN
Duration: 30 Hours
Units
Unit 3.1: Vector Graphics Fundamentals
- Raster vs vector
- Pen tool techniques
Unit 3.2: Logo and Brand Design
- Logo creation process
- Brand identity systems
Unit 3.3: Illustration and Icon Design
- Vector illustration
- Icon development
Unit 3.4: Marketing and Branding Materials
- Business cards
- Infographics and layouts
Assessment
- Logo Design Project
- Branding Presentation
MODULE 4: ADOBE INDESIGN AND PRINT MEDIA DESIGN
Duration: 18 Hours
Units
Unit 4.1: Page Layout Design
- Grid systems
- Layout structure
Unit 4.2: Publication Design
- Brochures
- Magazines and flyers
Unit 4.3: Typography for Print Media
- Print typography rules
- Readability and hierarchy
Unit 4.4: Print Production Preparation
- File setup
- Export formats
Assessment
- Brochure Design Project
- Print Layout Assignment
MODULE 5: DIGITAL MEDIA AND SOCIAL MEDIA DESIGN
Duration: 18 Hours
Units
Unit 5.1: Digital Content Design
- Social media formats
- Platform requirements
Unit 5.2: Advertising Design
- Banner ads
- Campaign creatives
Unit 5.3: Branding for Digital Platforms
- Visual identity online
- Consistent branding
Unit 5.4: UI Basics for Designers
- Layout structure
- User-friendly design principles
Assessment
- Social Media Campaign Design
- Digital Advertisement Project
MODULE 6: MOTION GRAPHICS AND BASIC VIDEO EDITING
Duration: 18 Hours
Units
Unit 6.1: Motion Graphics Fundamentals
- Animation principles
- Keyframes
Unit 6.2: Video Editing Basics
- Timeline editing
- Transitions
Unit 6.3: Text Animation and Effects
- Titles and motion text
- Visual effects basics
Unit 6.4: Multimedia Presentation Design
- Video-based design content
- Short promotional videos
Assessment
- Short Motion Graphics Video
Multimedia Presentation
MODULE 7: PROFESSIONAL PORTFOLIO DEVELOPMENT
Duration: 12 Hours
Units
Unit 7.1: Portfolio Structuring
- Selecting best works
- Layout of portfolio
Unit 7.2: Personal Branding
- Designer identity
- Online presence
Unit 7.3: Client Presentation Skills
- Pitching design work
- Presentation techniques
Unit 7.4: Freelancing and Industry Preparation
- Job opportunities
- Freelance platforms
Assessment
- Final Portfolio Submission
- Viva / Portfolio Presentation
FINAL ASSESSMENT STRUCTURE
Final Components
- Creative Design Portfolio
- Practical Design Examination
- Final Project Presentation
Viva Voce
CAREER OPPORTUNITIES
- Graphic Designer
- Branding Designer
- Social Media Designer
- Illustrator
- UI Designer (Junior Level)
- Advertising Designer
- Print Media Designer
- Motion Graphics Assistant
- Freelance Designer
- Creative Content Creator
PROGRESSION PATHWAYS
- Graphic Design Higher Diploma
- Multimedia Design Degrees
- UI/UX Design Studies
- Animation and Motion Graphics
- Digital Marketing and Branding
- Creative Arts and Communication Studies
FINAL ASSESSMENT STRUCTURE
Final Components
- Creative Design Portfolio
- Practical Design Examination
- Final Project Presentation
Viva Voce
CAREER OPPORTUNITIES
- Graphic Designer
- Branding Designer
- Social Media Designer
- Illustrator
- UI Designer (Junior Level)
- Advertising Designer
- Print Media Designer
- Motion Graphics Assistant
- Freelance Designer
- Creative Content Creator
PROGRESSION PATHWAYS
- Graphic Design Higher Diploma
- Multimedia Design Degrees
- UI/UX Design Studies
- Animation and Motion Graphics
- Digital Marketing and Branding
- Creative Arts and Communication Studies
PROGRAMME HOURS
Component | Hours |
Academic / Theory Learning | 60 Hours |
Practical Software Training (Photoshop, Illustrator, InDesign, etc.) | 72 Hours |
Assignments & Portfolio Development | 12 Hours |
TOTAL PROGRAMME HOURS | 144 Hours |
